Job Description

Classification Title:

Social Media Specialist

Classification Minimum Requirements:

Bachelor’s degree and two years of relevant experience or an equivalent combination of education and appropriate experience.

Job Description:

The University of Florida Institute of Food and Agricultural Sciences Communications team (UF/IFAS Communications) amplifies the reach of scientific knowledge with words, technology, art, and video. We focus on building awareness of UF/IFAS experts and expertise.

UF/IFAS Communications is seeking a talented and creative Online Community Manager to join our team. The Online Community Manager will lead the strategic development and daily operations of Blogs.IFAS, a vibrant and growing digital platform with over 800 contributors and 10 million annual page views. This role is responsible for fostering engagement, supporting contributors, analyzing performance metrics, and ensuring a consistent and accessible user experience across the community.

• Online Moderator and Member Management

  • Serve as moderator for Blogs.IFAS, actively engaging members to encourage participation and content creation.

  • Coordinate the development and implementation of the user community.

  • Identify and analyze engagement patterns and trends to inform strategy.

  • Recruit and onboard subject matter experts.

  • Provide training, coaching, and guidance to faculty, staff, and member leaders.

  • Share best practices on accessibility and branding standards.

• Analytics and Dashboards

  • Analyze and interpret digital engagement data.

  • Create and present reports and dashboards on website and blog activity.

  • Monitor community demographics and member activity.

  • Recommend strategies to improve engagement and utilization.

  • Communicate performance metrics to administrative and member audiences.

• Communications

  • Manage digital campaigns, e-blasts, and newsletters.

  • Compose clear and concise messages on complex topics for broad audiences.

  • Troubleshoot technical issues and conduct quality assurance checks.

  • Collaborate with the web team to ensure consistent design and functionality.

  • Stay current with innovations in online community management.

• Content Curation

  • Collect, organize, edit, and publish content for UF/IFAS websites and blogs.

  • Assist clients with basic website setup and content collection.

  • Support users with event management and calendar postings.

• Taxonomy

  • Structure and classify community data using established taxonomy systems.

Expected Salary:

$44,000; commensurate with education and experience.

Required Qualifications:

Bachelor’s degree and two years of relevant experience or an equivalent combination of education and appropriate experience.

Preferred:

Collaboration and Work Style

• Team-oriented mindset with a strong ability to collaborate.
• Proven ability to work both independently and within a team setting.

Technical Problem-Solving and Communication

• Strong troubleshooting skills, with the ability to solve complex technical issues.
• Effective communication skills with both technical and non-technical stakeholders.
• Skilled in resolving community issues by aligning user needs with University policies and guidelines, while maintaining trust among content creators.

Working knowledge of the following:

Technical Knowledge and Tools

• ADA and WCAG compliance standards
• Microsoft Excel and, Microsoft Word
• Basic Image cropping tools
• E-mail digital marketing platforms
• Proven experience using and interpreting data from Google Analytics properties

Intermediate knowledge of the following:

• Creating and troubleshooting Google Looker Studio data visualization reports
• Utilizing Google Search Console for SEO optimization

Web and Digital Communications

• Solid foundation in online technologies and 3+ years of advanced experience producing cohesive web communications, including text and image layout for websites
• Demonstrated experience as a Web Content Management System (WCMS) site administrator, including basic troubleshooting of plugins and content types
• Experience with content creation and curation, including online event calendar management
• Experience running digital campaigns, e-blasts, and e-newsletters

Data and Reporting

• Experience analyzing, interpreting, and presenting online data using reporting and publishing tools
• Experience as an information specialist or in structuring and classifying data using community taxonomy

Community Engagement and Leadership

• Ability to communicate effectively with various stakeholders, including executives and member leaders, with a high level of diplomacy
• Strong team orientation and collaborative mindset for broader digital initiatives.
• Demonstrated experience moderating online communities, including:
• Motivating member participation and user-generated content
• Recruiting and onboarding subject matter experts
• Providing training, coaching, and guidance to community-aligned individuals

Special Instructions to Applicants:

Interested candidates should upload a copy of their resume. You may also provide a link to your portfolio of relevant work if applicable. 

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:No

Job Tags

Full time,

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